I like to embed myself into conversations and encourage our members to participate.
Joelle, Group Admin
- Being active helps you create the culture of your group.
- Your members want to get to know you, and your posts and comments help them do that.
- Lead by example and model the behavior you want to see in your group.
- Create an environment where people feel comfortable sharing.
Admins recommend being both visible and authentic. Members appreciate that you are involved as a fellow member of the group, not just as an admin. Being social and interacting with members lets them get to know you and helps build trust. Once you have established this trust, it's easier for members to feel comfortable coming to you with any questions or participating in the group themselves.
As an active admin, you can help encourage a positive group culture by modeling the type of behavior you want to see in the group. Experienced admins tell us being active also allows you to notice positive and negative trends in the group. If you notice group members reacting positively to a post, you may want to encourage more of the same.
Admins tell us members like to be recognized, even if it's just with a like or a short comment. Give members positive feedback by actively commenting and reacting to their posts. Acknowledge members and let them know you care.
Posting regularly once or twice a week (or more) lets your members get to know you. Consider scheduling posts in advance so you don't need to be online around-the-clock.
Consider using Facebook Live to reach group members in a personal way. Let members know when you go Live and be ready to field questions. Going Live also is a great way to let new members get to know you and participate. Admins tell us that new members, even those who are initially hesitant to post, will sit in on a Facebook Live.