Scaling your community with subgroups and volunteers

As your community grows and evolves, you may want to create additional groups to give your members more personalized support and content.

These groups could be location or topic specific or respond to a particular need or request from your community. Start thinking about what type of subgroups you want to have, how to link them and who you want to run them.

3 ways to scale your community

When deciding whether to grow your existing group or create a new group, think about how your community would benefit from having different groups.

A “subgroup” is simply a new group you create that can link back to your original community. When you feel your group is thriving and you are looking to expand, consider thinking about what type of additional groups would make sense for your community. When you are ready, simply create a new group under that topic and link it back to your original group and page.

When deciding if you should start a new group, you can consider some of the following questions:

  • Is there a strong local component to your group?
  • Do you want people to be able to organize easily in-person?
  • Are there language or cultural differences that could make it harder to communicate effectively in a large group? Would people with common languages and cultural nuances enjoy being together in a subgroup?
  • Are there people within the community with distinctly different interests or preferences who would enjoy more specialized content or engagement?
  • Is your original community already running efficiently and effectively so that you have time and energy to place elsewhere?

Take your time finding the right person to lead or help you run your new group. Look to your group’s most engaged members and advocates (you can use Insights and Badges to help you identify these top contributors) to find the right admin volunteer.

  • Recruit from your existing contacts and post in your group or on your page
  • Make sure you have a clear role description that you can share out – be sure to highlight the benefits of being an admin
  • Create a thoughtful application and screening process. After all, your new admin will be representing you and your community
  • Train and support your new admins. Provide them with a self-serve information guide or handbook
  • Assign a trusted mentor from your admin team to help coach the new admin through the launch (and perhaps first event)
  • Help the new admin set up and ‘own’ the group from your page

Build processes to communicate as one team. Some ways to stay in contact and encourage your team of admins to share best practices:

  • Create a group for your team
  • Use Messenger chats
  • Use the Mentorship tool within group
  • Set up training resources using the Units feature
  • For more on growing and training your team, visit here.


You can link all of your groups to a central community page so that anyone can easily find all of your related groups.

Tools for linking subgroups and training volunteers

Having a page for your community can help you to organize all of your groups in one place. Whether your groups are supporting different local areas or interests – linking them to a page can help people find the right group for them.

Steps to set up and link to your page:

  1. Go to the pages tab and either “create a page” or open your page
  2. Once you have set up your page you can now link to your groups
  3. Under groups, add each of the groups you want to connect to your page

Linking your groups can help members find the group they’re looking for. Add your local or interest specific groups using this tool.

Steps to show recommended groups:

  1. Go to your group
  2. Open settings in your admin tools and find “Linked Groups and Pages”
  3. Add your groups or page to your recommendations for members to easily find

Units can be used to organize groups of posts into sequences that can be revisited anytime. They’re great for setting up lessons or educational materials.

Units can help you train your new admins giving them the resources they need to run a group in one place. For more on how you can use units in your community, click here.

Steps to set up units:

  1. To use Units, you need to change your group type to “Social Learning” this can be done in setting under “Group Type”
  2. Next go to the Units section and create your first Unit. Name your unit and decide if this is optional or if members of your group need to see it.
  3. From here, you can create your Unit such as “Community Manager Guides” that can feature handbooks or other resources for your volunteer admins

Creating additional groups and empowering volunteers to run them is a great way to scale and increase the reach and impact of your community.

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