Using Facebook tools to help people find your group

"One great way to really grow your group is to promote it on a Facebook page."


Group Admin

Key Tips
  • Try using group tags to help people find your group by interest or location.
  • Use popular words related to your community's subject matter in your group's name.
  • Promote your group using a Facebook Page.

If you have a closed group, a Page can provide a public face to the group and help attract new members.

Make your group easy for people to find with keywords and tags

Admins recommend using popular words related to your group's subject matter in your group's name, since potential group members might search for those common terms. For example, a parenting group might want to include “parents,” “moms” or “dads” in their group name. This will help interested people find your group when searching for those words on Facebook.

Consider using group tags to make your group easier to find.Location tags help people search for and discover groups that are relevant to their area.

Create a Facebook Page to use as the public face of your group

Some admins recommend creating a Facebook Page to help promote your group, especially if your group is a private group. These admins use a Page to spread the word about their group and give prospective members a sense of the group's culture. Examples of what you could share on a Page include upcoming public events your group has organized, achievements like successful fundraisers or articles related to your group's subject matter.

A Page can also help you vet potential members. People who have seen your Page before joining your group might have a better sense of whether the group is a good fit for them. By reading people's comments on your Page, you may be able to tell which folks are a good fit for your group, too. You can link the Page to your group so people can easily request to join, or you can proactively invite new members you've seen commenting on the Page.

Help people find related groups by linking them

As more people join your community, you may notice that members might not be interested in the same topics. For example, a cat group might have a growing number of members who only want to talk about Siamese cats. Other members are only interested in their own cat's breed.

Experienced admins suggest creating a separate linked group for these specific topics. You can link the new group to your main group to keep members connected to the larger community. Linking groups makes it easier for members to discover these related groups.

Audio transcript

"One great way to really grow your group is to promote it on your Facebook Page. There’s a lot of people that might have not even known that this resource existed, had it not been for us posting about it on our Page. It’s actually something we see in our member vetting process, where we ask: 'How did you find the group?' A lot of people point to, 'We saw it on a post you had on your Facebook Page.' So I definitely recommend admins to take advantage of that linking and really cross-promoting." - Joelle, Group Admin

Use keyword tags, link related groups and consider creating a Facebook Page.

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